TIP TOP

Exhibits turned upside down allow a new look at familiar products. The high quality is visible all around thanks to the exhibition concept.

Project:
TIP.TOP

Year:
December 2011

Exhibition venue:
Hong Kong Design Week, China

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Products that are “made in Germany” and high-quality German workmanship are famous as export items all around the world. The presentation at German Design Loft hinges on the idea of highlighting the quality of these exhibits by focusing on the details of the finishing. For example, the objects lie on their sides or the wrong way up, on raised pedestals, printed with inverted graphics of building ground plans, enlarged to a scale of about 1-in-2. This new perspective offers a view “behind” things and also familiarizes visitors with the renowned products in a different context. The inverted depiction of the ground plans of standard apartments taken from the “Neufert” reference manual references architects’ design work and thus represents the idealized “standard apartment” for the furnishings. Likewise, these ground plans playfully reference the exhibits, which are presented the wrong way round or the wrong way up. A wraparound carpet section unites the pedestals with the exhibits to create a single spatial presence.
Visitors to the German Design Loft were thus encouraged to experience well-known items from a new and different perspective and casted a glance behind the exhibits’ “sunny side,” thus gaining a deeper understanding of the quality of these products.

Visitors to the German Design Loft were thus encouraged to experience well-known items from a new and different perspective and casted a glance behind the exhibits’ “sunny side,” thus gaining a deeper understanding of the quality of these products.

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Client:
Rat für Formgebung / German Design Council

Partner in charge:
Jürgen Mayer H.

Team:
Marcus Blum
Wilko Hoffmann

Photographers:
Mark Chan
© Rat für Formgebung / German Design Council


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