Asymmetry is beautiful. The refined balance of imperfection is reflected in this eyewear collection.
2010 – 2011
While beauty and character results from a refined balance of imperfections and minor differences between both sides of a face, eyewear until today was mostly ignoring these conditions in favor of standardized symmetrical glasses.
With this new prototype of asymmetric glasses, slight shifts and changes from one side of the frame to the other are subtle answers to the asymmetry of human faces.
Asymmetric glasses propose a new innovative concept in two steps: The first step offers eye-wear with asymmetric frames that add something special to the personality and create a new dynamic look. In a second and more technologically advanced step, asymmetric glasses can be produced in a personal customization process to adjust to each individual face. Scanning, measuring and decoding a face will give coordinates to mutate and deform a given proto-frame to the individual asymmetries, either to enhance or rebalance the composition of the face.
It´s all about the looks and looking: boytoy, larifari, okidoki, remmidemmi and tictoc.
Partner in charge:
Jürgen Mayer H.
Jesko M. Johnsson-Zahn