EXHIBITION DESIGN +
In combination with a superimposed graphic design, mobile and changeable exhibition sculptures create an exciting spatial dialogue and allow new possibilities for a whole range of exhibition scenarios.
Project:
Exhibition Design +
Year:
September – October 2014
Exhibition venue:
Location: F1, Beijing Gehua Tower, China
Beijing Design Week 2014
The exhibition architecture designed by J.MAYER.H for “2014 Exhibition Design +” during “Beijing Design Week” explores the subject of presenting projects in a novel manner. The mobile and changeable exhibition sculptures engage one another in spatial dialogue by integrating presentations of various selected works by J.MAYER.H. The order in which the sculptures are set up within the exhibition are deliberately left open, the exhibitors are given the opportunity to allow for flexible adaptation to unforeseen demands on utilization or changing locations. The exhibition’s changeability opens up intriguing constellations and invites the visitor to think over the conventions of customary presentation in a static context while exploring new ways of exhibition presentation.
Client:
Beijing Contemporary Art Foundation
Partner in charge:
Jürgen Mayer H.
Team:
Marcus Blum
Wilko Hoffmann
Eva Kellerer