Project:
Baukultur

Year:
2011

Location:
Sao Paulo, Brazil

Exhibition Design as a Space of Opportunity
The exhibition architecture designed by J. MAYER H. explores the subject of presenting architecture in a novel manner. The mobile and changeable exhibition sculptures engage with each other in a fascinating dialogue. At the same time, the sculptures integrate presentations of various works by select architects and engineers. Since the order in which the sculptures are set up within the exhibition area available is deliberately left open, the exhibitors are given an opportunity to allow for flexible adaptation to unforeseen demands on utilization or changing locations. The exhibition’s changeability opens up intriguing constellations. It invites the visitor to think over the conventions of customary presentation of architecture in a static context and to explore new ways of presenting an exhibition.

Baukultur Made in Germany 
“Baukultur Made in Germany”: this was the motto under which the German Federal Chamber of Architects (BAK – Bundesarchitektenkammer) presented the German contribution to the 9th São Paulo International Architecture Biennial. Twenty projects realized by German architects and engineers both in Germany and abroad were selected to demonstrate the high quality of German planning with regards to building culture, urban development, engineering and technology.

Client:
German Federal Chamber
of Architects for the 9th Sao Paulo
International Architecture Biennale

Partner in charge:
Jürgen Mayer H.

Team:
Wilko Hoffmann
Hugo Reis

Collaborations:
Construction: Estúdio M+G
Graphic Design: Blottodesign

Photographer:
Wilko Hoffmann